Let’s begin with a definition:
“Purpose economy is enterprise that benefits the greater good and general interest of society; it is a way of working that gives a concrete, constructive contribution to social issues.” ¹
Various scientific studies show that the current generation in the labour market (Generation Y, Millennials, candidates born between 1980 and 2000), places less importance on material things. To them, a purpose economy is becoming increasingly more important. However, it is not simply generation Y who feels this is important! Our experience is that most people and organisations are committed to sustainability, socially responsible and purposeful living.
A sustainable business with purpose, is the goal we pursue. Recruitment and labour market communication advice is our passion. We do this with a personable and transparent approach.
Through our passion – to share knowledge and expertise – we look to work in a meaningful way and thereby make a valuable contribution to society. We do this in the following ways:
- Pro Bono/Free recruitment and labour market communication advice.
If you do not have resources available for recruitment, we invite you to use our expertise. We make our services available to recruit a new staff member free of charge or to give you advice on labour market communication. Contact us for more information.
- Organising sponsor activities or events.
We can organise activities in support of good causes. One of these ways is through the service of the Ladies Circle, Zutphen
- Advice on making your business have purpose
We advise organisations and professionals free of charge about the manner in which they can undertake being part of the purpose economy. We also provide help as to how this can be used in labour market communication through employer and personal branding. Contact us for more information.
- Advice on building “Personal Branding for freelancers”
- Donate money
5% of our net profit is donated to charities and foundations.
Why A Business With A Purpose?
The drive to make life more meaningful and have purpose did not happen overnight. It was a gradual process.
Marleen Wallerbosch explains:
“Our daughter was seriously ill in 2015. She spent six months in the Amalia Children’s Hospital at the Radboud UMC in Nijmegen and underwent several operations. Our family were one of the ‘lucky ones’. Our story had a happy ending but as a family we learned that a happy ending is not guaranteed. There are, have been, and continue to be sick and dying children. That hurts. Therefore, through our experience, I chose for a meaningful life with purpose; not only at home but also in business. I try to make a difference through concrete and constructive contributions to society. Charities, organisations and foundations that are closest to my heart are those which help sick children and their families. Working in paid employment rather than for myself left me insufficient space to make my work have purpose. Therefore, in 2019 I made the decision to move on and establish my own business in the purpose economy. ”
¹ Klomp, k., Walsh, s., Kader, j., Amsterdam/Antwerp: Business Contact Publishing House, 2016.